Esports is rapidly growing and a huge opportunity for bookmakers – Here’s our suggestions for bookmakers considering to enter esports !
With the rapid surge in esports popularity over the last decade, esports has proven to be a sound investment for a lot of bookmakers. Still, bookmakers often express doubts about the viability of fully venturing into the esports market. In this article, we address some of the concerns we hear from bookmakers and provide some suggestions on how to best approach esports as a bookmaker.
Today, the esports market has grown to become a billion-dollar industry, and more companies are starting to invest heavily in esports. What continues to attract companies to esports is the characteristics of the audience. But what makes this audience so attractive, and what does the future of the esports market look like?