With the rapid surge in esports popularity over the last decade, esports has proven to be a sound investment for a lot of bookmakers. Still, bookmakers often express doubts about the viability of fully venturing into the esports market. In this article, we address some of the concerns we hear from bookmakers and provide some suggestions on how to best approach esports as a bookmaker.
Today, the esports market has grown to become a billion-dollar industry, and more companies are starting to invest heavily in esports. What continues to attract companies to esports is the characteristics of the audience. But what makes this audience so attractive, and what does the future of the esports market look like?
Over the last few years, esports has been able to attract millions of viewers across the world. More and more continue to tune in to watch their favourite video games being played by some of the best professional gamers in Read more…
Is esports worth to invest in as a bookmaker? We have looked at our own data and the latest market reports to help you understand whether or not esports is an investment worth it for bookmakers. Bookmakers who are looking Read more…
Bookmakers entering the esports scene need to carefully consider which esports titles to cover to ensure the highest return on investment (ROI). Game structure and audience sizes are critical to taken into consideration when choosing the right games to cover to maximise ROI.
Choosing the perfect esports data provider is essential to secure a solid market share and avoid costly risks. Here’s our advice.