As esports continues to thrive all over the world, traditional bookmakers are increasingly tempted to extend their offering to capture the millions of young adults tuning in. In doing so, sportsbooks may begin to capture a new audience. But how can they adapt their offerings to also attract attention from their typical traditional sports customers? …
How to cross-sell to existing traditional sports customers Read More »
Does the esports industry really have the audience to support my esports betting product? It’s a fair question for any betting company to ask. Esports is still, in the grand scheme of things, a new prospect. It doesn’t have a particularly established history and really has only just begun to erupt among audiences around the …
Esports is rapidly growing and a huge opportunity for bookmakers – Here’s our suggestions for bookmakers considering to enter esports !
With the rapid surge in esports popularity over the last decade, esports has proven to be a sound investment for a lot of bookmakers. Still, bookmakers often express doubts about the viability of fully venturing into the esports market. In this article, we address some of the concerns we hear from bookmakers and provide some suggestions on how to best approach esports as a bookmaker.
Today, the esports market has grown to become a billion-dollar industry, and more companies are starting to invest heavily in esports. What continues to attract companies to esports is the characteristics of the audience. But what makes this audience so attractive, and what does the future of the esports market look like?
Over the last few years, esports has been able to attract millions of viewers across the world. More and more continue to tune in to watch their favourite video games being played by some of the best professional gamers in the world. And, with all that activity comes huge amounts of esports data such as …
Is Esports Worth Investing in for Media Platforms? Read More »
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