As esports continues to thrive all over the world, traditional bookmakers are increasingly tempted to extend their offering to capture the millions of young adults tuning in. In doing so, sportsbooks may begin to capture a new audience. But how can they adapt their offerings to also attract attention from their typical traditional sports customers? …
How to cross-sell to existing traditional sports customers Read More »
Does the esports industry really have the audience to support my esports betting product? It’s a fair question for any betting company to ask. Esports is still, in the grand scheme of things, a new prospect. It doesn’t have a particularly established history and really has only just begun to erupt among audiences around the …
Esports is rapidly growing and a huge opportunity for bookmakers – Here’s our suggestions for bookmakers considering to enter esports !
With the rapid surge in esports popularity over the last decade, esports has proven to be a sound investment for a lot of bookmakers. Still, bookmakers often express doubts about the viability of fully venturing into the esports market. In this article, we address some of the concerns we hear from bookmakers and provide some suggestions on how to best approach esports as a bookmaker.
Is esports worth to invest in as a bookmaker? We have looked at our own data and the latest market reports to help you understand whether or not esports is an investment worth it for bookmakers. Bookmakers who are looking to enter esports or improve their current esports product will learn that esports is a …
Esports Betting Will Soon Grow Beyond Merchandise and Ticketing in Revenues Read More »
Bookmakers entering the esports scene need to carefully consider which esports titles to cover to ensure the highest return on investment (ROI). Game structure and audience sizes are critical to taken into consideration when choosing the right games to cover to maximise ROI.
Choosing the perfect esports data provider is essential to secure a solid market share and avoid costly risks. Here’s our advice.
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